Mark Spanswick

Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Richmond, Virginia, United States
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Assets
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Country experience:
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United States of America
Northern America
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Languages:
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English (US)
English (US)Level: Native
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English (US)

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Expertise
Go-to-Market Design and Execution Sales Strategy Sales Compensation Sales & Sales Management Process Pipeline Discipline & Results Customer Segmentation & Persona Development Sales Call Planning and Coaching Sales Forecasting & Budgeting -
Services
I am open to fractional, project consulting, and coaching opportunities.
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Employees overseen
400 employees
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Richmond, Virginia, United States
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English (US)
English (US)Level: Native
-
English (US)
Why hire me in a fractional role
Experience
- Chief Revenue Officer
- SVP Commercial Sales
- Regional Sales Vice President
- President & General Manager
Strengths in this role: Go-to-market strategy development and execution, sales execution, customer success strategy development, customer success execution, leadership talent identification and development, coaching, CRM execution, coverage strategy, culture building, business acquisition and integration, sales and sales management process execution.
Industry Group: Consumer Goods
Industry: Wholesale
Years of experience: 30 years
Company name: Banner Solutions
Company size: 400 employees
Role in this company: Senior executive and officer responsible for setting and executing the companies go-to-market strategy. As a member of the ELT I was responsible for all leadership functions associated with top line revenue and the customer experience. This included all direct sales, customer success, and marketing functions.
Strengths in this role: Strategy development and execution, executive team influence, public board influence, talent acquisition and management, visionary, execution planning and follow through, and go-to-market strategy development.
Industry Group: Construction
Industry: Construction
Years of experience: 3 years
Company name: LL Flooring
Company size: 3,000 employees
Role in this company: Launched a commercial sales and marketing organization that quickly became the strongest growth lever for the company. This included standing up an outside and inside sales org, sales enablement, marketing, and CRM.
Strengths in this role: Sales execution, leadership development, process rigor, creating a culture of accountability, exceeding results as a consistent top performer, executive communication, organizational rigor, and being a hands on and "in the trenches" leader.
Industry Group: Consumer Goods
Industry: Wholesale
Years of experience: 30 years
Company name: Grainger
Company size: 25,000 employees
Role in this company: Responsible for leading a commercial sales team of 11 District Managers, 113 Account Managers, and over $300M in revenue. I was responsible for the execution of and results for Grainger's go-to-market strategy in a defined geographical region. In addition to being the senior sales leader in a multi-state geography, I was responsible for building and developing a talented leadership team, world-class sales execution, and meeting/exceeding all revenue and profit targets.
Strengths in this role: Building and delivering on a company vision, P&L management, talent acquisition and development, board influence, executive influence, delivering results, creating an exceptional culture.
Industry Group: Consumer Goods
Industry: Wholesale
Years of experience: 30 years
Company name: Ace Hardware Corporation
Company size: 15,000 employees
Role in this company: As President & General Manager of Ace's wholesale distribution subsidiary I was the most senior executive within this $400M business. I was a member of the Ace Hardware Executive Leadership Team, had full P&L responsibility, and reported progress and results to the Board. The organization consisted of all major functions of an independent business including sales, service, marketing, FP&A, accounting, merchandising, and operations.
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Degrees & accreditations
BS Finance
MBA
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Success story
Hired as SVP of Commercial Sales to build out a commercial sales organization for a $1B public flooring company. We built a go-to-market approach that differentiated us in the market. We focused on a direct sales team of inside and outside reps, a marketing strategy to reach smaller targets, and an e-commerce platform to be easy to do business with. Withing three years we grew revenue over 52% to $450M becoming the growth engine for the business.