Melissa Hensley
MessageRoles available for:
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Fractional
-
Consulting
-
Contract
-
Interim
-
Houston, Texas, United States
Achievements
Melissa Hensley
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Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Houston, Texas, United States
Achievements
Experience
Fractional role
- This is a Fractional role Senior Vice President, Corporate Communications
- Senior Director, Communications
- Chief Marketing Officer
Strengths in this role: • Skillful management of high-value, complex client accounts • Translating complex products, programs, ideas into digestible messages tailored to target audiences and brand goals • Steady crisis and reputational risk management that leans heavily into foresight and preparation • Wide array of industry sector experience, including energy, energy transition, advanced tech, aerospace and defense, banking, financial services, global retail, economic development, public sector, arts and culture
Industry Group: Corporate
Industry: Public Relations and Communications
Years of experience: 16 years
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 11 years
Company name: Makovsky & Co.
Company size: 25 employees
Role in this company: • Oversee account management function leading to considerably improved client satisfaction, retention, increased billable services for award-winning, independent communications agency. • Operationalize agency practices and resource management for increased efficiency and financial return. • Provide strategy and implementation in earned and social media, crisis and reputation management, thought leadership, executive visibility, internal communications, media training, general corp affairs
Company name: Dentsu Creative
Company size: 9,000 employees
Role in this company: • Oversaw corporate practice portfolio for clients in global retail, aerospace/defense, advanced tech, and financial services. • Provided strategy/implementation in earned and social media, thought leadership and executive visibility, internal communications and employee engagement, ESG and corporate social responsibility, media and speaker training, crisis and issue management, general corporate affairs. • Supported agency’s new business outreach strategy • Served on Creative Review Council
Strengths in this role: • Skilled executive counsellor and advisor • Focused internal communications programs that maintain peak employee performance and engagement during organizational change • Proficient corporate communications strategy, implementation, and team leadership around earned and social media, thought leadership and executive visibility, internal communications and employee engagement, ESG and corporate social responsibility, media and speaker training, and general corporate affairs
Industry: Oil & Energy
Years of experience: 5 years
Company name: NRG Energy
Company size: 8,000 employees
Role in this company: • Directed successful communications strategies to promote multiple business acquisitions, product launches, new business ventures. • Led exec positioning to build credibility/authority for new CEO and two subsidiary CEOs. • Oversaw all communications work streams around significant enterprise-wide reorganization resulting in a stabilized reputation among consumers, investors, employees.
Strengths in this role: • Deep strategic communications expertise + marketing and brand fluency = delivery of successful communications programs that advance both corporate and marketing goals • Translating complex products, programs, and ideas into digestible messages tailored to target audiences and brand goals
Industry: International Trade and Development
Years of experience: 7 years
Company name: Choose New Jersey
Company size: 25 employees
Role in this company: • Founding executive team for independent, nonpartisan org to encourage/nurture economic growth for NJ. Results: 65k new/retained jobs, $9.9 billion in public/private investment • Developed/implemented international marketing program, including brand, message platform, media relations and social strategy, experiential marketing, owned/paid online presence, digital tools. • Provided marcom support to Gov. and Lt. Gov. on national/international business and investment attraction missions.
