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Nick Talbert
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Sacramento, California, United States
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http://strategnik.com
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Assets
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Country experience:
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United States of America
Northern America
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Languages:
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English
EnglishLevel: Native
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English
Achievements
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Expertise
Strategy, Audience Targeting, Go-To-Market Pipeline & Demand Generation Marketing Automation & MOps Paid Media ABM & Buying Group Orchestration Messaging & Positioning GTM Strategy Marketing Technology Product Launch Enterprise Partnership Development Governance & Scalability Analytics & Reporting -
Services
Marketing and Orchestration
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Employees
overseen
10 employees
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Budget overseen
$ 20,000,000
Share
Nick Talbert
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Sacramento, California, United States
-
http://strategnik.com
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
Fractional role
- This is a Fractional role VP, Growth & Operations
- This is a Fractional role VP, Marketing & Operations
- This is a Fractional role VP, Marketing & Operations
- This is a Fractional role Senior Director, Global Demand Marketing
Strengths in this role: Builder. Operator. Pipeline owner. Stood up paid acquisition from zero — Meta, LinkedIn, Google, programmatic — no agency. Generated $18.3M+ in partner pipeline in 20 months. Owned creative, messaging, budget, and testing end-to-end. Launched two AI models. Secured enterprise partnerships with Getty and AWS.
Industry Group: High Tech
Industry: Computer & Network Security
Years of experience: 2 years
Industry Group: High Tech
Industry: Computer Software
Years of experience: 2 years
Industry Group: High Tech
Industry: Information Technology and Services
Years of experience: 4 years
Industry Group: Media
Industry: Marketing and Advertising
Years of experience: 2 years
Company name: Bria.ai
Company size: 70 employees
Role in this company: Built demand gen and paid acquisition from zero at a frontier generative AI image/video platform — generating $18.3M+ in partner-sourced pipeline across Meta, LinkedIn, Google, and programmatic in 20 months. Owned full creative and messaging strategy, launched four AI models, and secured enterprise partnerships with Getty Images and AWS. No agency dependency.
Strengths in this role: GTM architect and marketing technologist operating across the full stack — ICP segmentation, buying group orchestration, ABM architecture, and journey automation. Clients include Lumen (AJO + Marketo + DemandBase), Afiniti, and Codiac. Translates strategy into executable program structure across owned, earned, and paid channels.
Industry Group: High Tech
Industry: Computer & Network Security
Years of experience: 2 years
Industry: Computer Networking
Years of experience: 1 year
Industry Group: High Tech
Industry: Computer Software
Years of experience: 1 year
Company name: Wallarm API Security
Company size: 50 employees
Role in this company: Managed Meta and multi-channel paid media campaigns, growing marketing-sourced pipeline 20% and improving lead quality 30% through tightened ICP targeting and ad variation testing.
Company name: Lumen Technologies
Company size: 30,000 employees
Role in this company: For Lumen Technologies (enterprise network security): Designed and operated integrated journey orchestration using Adobe Journey Optimizer (AJO), Marketo, and DemandBase — building trigger logic, suppression standards, and audience entry rules across buying group roles in a Salesforce + Marketo + DemandBase + LinkedIn Ads stack. Defined stage-to-execution mapping and coordinated orchestration across owned and paid channels.
Strengths in this role: Pipeline ownership. Full-funnel ops at $13M+ scale. Audience architecture — segmentation, suppression, eligibility logic across competing programs. Channel coordination across programmatic, social, and SEM. MOps-to-media alignment. Multi-stakeholder orchestration across e-commerce decision-maker roles.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 1 year
Company name: Quartile
Company size: 94 employees
Role in this company: Owned full-funnel marketing operations for a $13M+ managed media platform — campaign architecture, channel orchestration, audience segmentation, and lifecycle programs across paid and owned channels. Aligned MOps infrastructure with media activation, including suppression standards and conversion signal logic across programmatic, social, and SEM.
Strengths in this role: Buying group orchestration. Marketo/Salesforce depth — scoring models, trigger logic, suppression architecture. Cross-functional alignment with Sales and Measurement. Governance and scalability thinking. Pipeline accountability tied to real velocity metrics. Translating complex multi-stakeholder journeys into executable, measurable programs.
Industry Group: High Tech
Industry: Computer Software
Years of experience: 4 years
Company name: Certent, Equity Managment & Financial Reporting
Company size: 200 employees
Role in this company: Owned lifecycle marketing ops across Marketo and Salesforce for a $20M ARR PE-backed SaaS — building journey programs, trigger and suppression logic, and progression scoring models targeting HR, finance, and legal buying groups. Delivered 157% lead-to-value velocity improvement through pipeline accountability reporting and governance standardization.
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Degrees & accreditations
Advertising BA
Economics BS
Behavioral Economics
Advertising Strategy
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Membership & affiliations
American Marketing Association
Hubspot Customer Champion
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Success story
Every company had the same problem: strong product, broken go-to-market. BRIA: no demand gen infrastructure → $18.3M pipeline in 20 months. Quartile: $13M media platform, no operational backbone → built it. Certent: complex buying group, disconnected lifecycle marketing → 157% lead-to-value velocity improvement. Different companies. Same fix.
