Company name: Outset Wellness

Company size: 10 employees

Role in this company: Led product, behavioural design, and strategy for a neurodivergent-friendly behaviour-change app. Built and launched the MVP in 9 months, led go-to-market, acquired first paying users, and ran a pilot with an NHS partner (125 eligible users; 77% completed onboarding, 30% completed an activity, 14% engaged beyond the first). Owned roadmap, ran user research, and managed a cross-functional team across product, science, and engineering.

Company name: Flo Health, Healios, Thrive

Company size: 500 employees

Role in this company: Worked across companies in digital mental health and wellness and fitness as Director/VP of Science, owning the scientific strategy, managing the team and contributing to product development and regulatory oversight.