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Travis McElfresh

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Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCPO

Fractional Chief Product Officer

  • Siox Falls, South Dakota, United States
TM
Message

Travis McElfresh

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Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCPO

Fractional Chief Product Officer

  • Siox Falls, South Dakota, United States
Experience
  • Chief Product and Technology Officer

Strengths in this role: AI/ML Engineering: LLM architectures, RAG pipelines, multi-agent orchestration, fine-tuning, MLOps, vector databases (Pinecone) Product Leadership: 0→1 product development, PMF metrics, rapid experimentation, cross-functional alignment Engineering at Scale: 100-800+ person orgs, Distinguished Engineer mentorship, platform architecture, governance/compliance Hands-On Builder: Claude Code CLI, TypeScript, Langfuse, Temporal.io, Railway, Pinecone • SOC2, HIPAA, PCI DSS

Industry Group: High Tech

Industry: Computer Software

Years of experience: 25 years

Company name: Nordstrom

Company size: 75,000 employees

Role in this company: Directed 800+ engineers with $300M+ budget across platform engineering and infrastructure • Modernized data center + retail infrastructure, eliminating critical tech debt across 31 teams • Delivered omnichannel personalization, mobile innovation, and in-store technology experiences • Established Platform Engineering CoE; standardized practices across 200+ development teams

Company name: Virtuoso

Company size: 350 employees

Role in this company: Led full-scale digital transformation; built product, engineering, and design org from zero • Established AI-first strategy and led Microsoft Copilot rollout across the organization • Conceived and launched third-party technology ecosystem—developer program, partner marketplace, global events • Delivered new B2B2C digital revenue streams; modernized legacy systems serving 20K+ travel advisors

Company name: ProductLove.ai

Company size: 1 employee

Role in this company: • Building AI-first product validation platform using Bayesian confidence scoring and RAG architecture • Designed evidence pipeline that quantifies product-market fit with ML-driven insights • Secured design partner commitments from enterprise product leaders; actively raising seed funding • Architected production multi-agent system for enterprise software development with specialized AI agents coordinating complex build workflows

Company name: Wellok

Company size: 500 employees

Role in this company: • Built AI-powered health platform; trained IBM Watson on healthcare domain—teaching it to understand BMI ranges, health plans, and consumer benefit optimization • Scaled B2C/B2B products; helped raise $160M+ venture funding; drove successful acquisition • Post-acquisition: Led product integration, platform vision, and enterprise growth at Welltok • Inventor on 3 patents in digital behavior program design driving health outcomes

Company name: Microsoft

Company size: 110,000 employees

Role in this company: Managed $25M budget, 180-person team; scaled platform to 100M monthly users • Built one of the first news personalization engines using custom NLP (2004)—disambiguating entities like 'Bush' (president vs. plant) and 'Mercury' (planet vs. car) for targeted recommendations • Achieved 99.99% uptime; reduced latency 50% through infrastructure modernization Launched XboxTV and gamer community across 22 international markets • Built first Xbox.com forums—foundation Xbox Live

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
The GigX Team