Trent Frager
MessageRoles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Studio City, California, United States
Trent Frager
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Studio City, California, United States
Experience
- Head of Communications
- Executive Director/Senior Vice President/Vice President
- Head of Communications
Strengths in this role: Cross-functional leadership, team management and development, executive presentation coaching and media training, speechwriting, reputation management, high-stakes situations, crisis communications, brand storytelling and PR.
Industry Group: Corporate
Industry: Public Relations and Communications
Years of experience: 29 years
Industry Group: Finance
Industry: Insurance
Years of experience: 10 years
Industry Group: Finance
Industry: Financial Services
Years of experience: 7 years
Industry Group: Manufacturing
Industry: Utilities
Years of experience: 6 years
Company name: Farmers Insurance
Company size: 19,000 employees
Role in this company: BBuilt cross-functional relationships enterprise-wide, serving as liaison to Zurich Insurance Group. Led communications and marketing to elevate brand awareness and executive positioning. Supported key initiatives, including the $4B MetLife acquisition, CEO transition, and millennial brand launch. Oversaw Farmers’ “Thank America’s Teachers” CSR program, generating national media. Adopted PESO model to transform PR and outperform competitors. Awarded Farmers Gamechanger for crisis response.
Strengths in this role: Team leadership, executive media training, media relations, message development, brand development, analysis, critical thinking, budget management, creative program development, scenario planning, crisis drills.
Industry Group: Finance
Industry: Financial Services
Years of experience: 7 years
Company name: Golin (Global PR firm)
Company size: 1,700 employees
Role in this company: Led 12-person Global Corporate Communications team, managing global accounts and multimillion-dollar revenue. Built brand reputation for clients through CEO programs, storytelling, rebranding, social media, and top-tier coverage (e.g., CNBC, WSJ). Defended clients during investigative programs, developed litigation comms, managed crises, led media trainings, and repositioning work. Clients included Aon, Dow Chemical, Johnsonville, McDonald's, Society of Actuaries and TransUnion.
Strengths in this role: Advising C-suite on high-stakes matters, developing and leading department, reputation and brand communications, crisis communications, top-tier media relations, multistakeholder/integrated planning, scenario planning, issues and stakeholder mapping, brand storytelling, paid influencers, speechwriting, media training, organizational communications support, change communications.
Industry Group: Finance
Industry: Insurance
Years of experience: 10 years
Company name: Farmers Insurance
Company size: 20,000 employees
Role in this company: Built cross-functional relationships enterprise-wide, serving as liaison to Zurich Insurance Group. Led communications and marketing to elevate brand awareness and executive positioning. Supported key initiatives, including the $4B MetLife acquisition, CEO transition, and millennial brand launch. Oversaw Farmers’ “Thank America’s Teachers” CSR program, generating national media. Adopted PESO model to transform PR and outperform competitors. Awarded Farmers Gamechanger for crisis response.
