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David Giddings
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Tustin, California, United States
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Country experience:
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Mexico
Central America -
Brazil
South America
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Languages:
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Spanish (MX),
Spanish (MX)Level: Proficient
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Portuguese (BR)
Portuguese (BR)Level: Basic
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Spanish (MX),
Achievements
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Expertise
Strategic & Tactical Planning Cross Functional Team Leadership Amazon / Shopify / E-Commerce Digital & Social Marketing Product Development Consumer Reserach Mapping Consumer Journey Advertising Written & Oral Communication
Share
David Giddings
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Tustin, California, United States
-
Country experience:
-
Mexico
Central America -
Brazil
South America
-
-
Languages:
-
Spanish (MX),
Spanish (MX)Level: Proficient
-
Portuguese (BR)
Portuguese (BR)Level: Basic
-
Spanish (MX),
Achievements
Why hire me in a fractional role
Experience
Fractional role
Strengths in this role: I'm a results-driven executive marketing leader, with a proven track record of developing and implementing innovative, multi-channel campaigns that drive brand awareness, build equity and meet sales objectives. It starts by developing plans and timelines, working with people, agencies and partners to ensure execution and finding strategic and creative ways to overcome challenges and meet KPIs.
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 12 years
Industry Group: Manufacturing
Industry: Business Supplies and Equipment
Years of experience: 7 years
Industry Group: Media
Industry: Information Services
Years of experience: 5 years
Company name: Katzkin Leather, Inc.
Company size: 500 employees
Role in this company: Led digital and brand transformation of B2B company into a B2C premium positioned, lifestyle brand resulting in annual average sales revenue growth of >40% during 5-year transition period.
Company name: General Mills
Company size: 4,000 employees
Role in this company: Responsible for $12MM in marketing planning for top tier brands including Betty Crocker, Bisquick, and Gold Medal Flour. Highlights include Got Milk? campaign, Lion King promotion, and Box Tops for Education loyalty program. Recipient of General Mills Excellence Award.
Company name: ConAgra
Company size: 12,600 employees
Role in this company: Responsible for annual activation plans for Hunt's Ketchup, Tomatoes, and Rotel. Grew Hunt's Ketchup baseline volume +13% during key summer seasonality and implemented first ever meal solution display event. Recipient of ABCD Award for Planning Analysis.
Company name: Catalina Marketing
Company size: 500 employees
Role in this company: Responsible for planning and launching first-of-its-kind national in-store media network resulting in +100% revenue growth; exceeded 2008 revenue quota by +44% (+8.7MM).
Company name: Start Up
Company size: 10 employees
Role in this company: Responsible for P&L, marketing strategy and planning, agency recruitment and product development. Executed YOY growth of 260% via optimization of Amazon marketing, paid Social, paid Search, and Display Advertising and achieved online sales from $0 to annual run rate of $330K in first year.
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Board membership
Company: Katzkin Leather, Inc.
Position: VP of Marketing
From: 05/01/2010
To: 12/31/2016
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Degrees & accreditations
MBA - Michigan State University
BBA - University of Texas
Digital Marketing Certificate - Cornell University
Design Patent D858006S1
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Membership & affiliations
Google Ads Search Certification
Google Ads Display Certification
Spanish language proficiency
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Success story
I was VP of Marketing for Katzkin Leather (the global leader in automotive aftermarket leather) where I worked with the CEO and key constituents to lead the the development and implementation of new consumer focused strategies, IT capabilities, sales, consumer, and customer programs. These initiatives resulted in the generation of over 40% of the company’s EBITDA growth during my 7-year tenure.
