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David Giddings

David Giddings
Message

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCPO

Fractional Chief Product Officer

FCCO

Fractional Chief Communications Officer

FCSO

Fractional Chief Strategy Officer

  • Tustin, California, United States
  • http://kittytwister.com
Achievements
Charter
David Giddings
Message
  • Expertise
    • Amazon Selling / E-Commerce • Brand Development • Strategic & Tactical Planning • Team Leadership • Product Development
  • Services

    Creation of strategic marketing plans and budgets. Brand and product development for e-commerce and Amazon platforms. Leadership of marketing / cross functional teams ensuring marketing objectives are met.

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David Giddings

Add to favorites

Roles available for:

  • Fractional
  • Consulting
  • Contract
  • Interim

FCMO

Fractional Chief Marketing Officer

FCPO

Fractional Chief Product Officer

FCCO

Fractional Chief Communications Officer

FCSO

Fractional Chief Strategy Officer

  • Tustin, California, United States
  • http://kittytwister.com
Achievements
Charter
Why hire me in a fractional role
I combine top tier corporate strategic marketing with e-commerce and Amazon marketing expertise. I can help you launch your start-up brand or transition your B2B business into a consumer brand.
Experience

Fractional role

  • This is a Fractional role Vice President of Marketing
  • This is a Fractional role CEO / Owner
  • This is a Fractional role Marketing Executive

Strengths in this role: -Leadership of cross functional teams, agencies, and strategic partners. -Communication skills (and humility) required to listen, learn, and strive for consensus. - Bias toward action and results. - Preparing management and private equity reports.

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 7 years

Company name: Katzkin Leather, Inc.

Company size: 500 employees

Role in this company: Led marketing transformation of company, from B2B model to B2C. -Developed new consumer pull strategy and plans. -Launched brand web, social media, and retail platforms. -Implemented sales enablement programs.

Strengths in this role: Full immersion in product development (from concept to sourcing, to manufacturing a patent pending product in 3 countries). Full immersion in what it takes to launch, market and sell a product through e-commerce sites.

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 2 years

Company name: Haspi Products, LLC

Company size: 1 employee

Role in this company: Invented, created, and developed brands that bring innovation and enhanced performance to the marketplace. Brands are 1) KittyTwister (premium, stylish and high performing litter boxes) and 2) Keiryu Rod Co. (traditional Japanese style fly fishing).

Strengths in this role: Integrated marketing planning, budgeting, and execution. Integration with Sales and other cross functional team building.

Industry Group: Consumer Goods

Industry: Consumer Goods

Years of experience: 10 years

Company name: General Mills

Company size: 40,000 employees

Role in this company: Responsible for $12MM in promotion planning for top tier brands including Betty Crocker, Bisquick, and Gold Medal Flour. Member of task team that created famous Box Tops for Education program.

Company name: ConAgra

Company size: 12,600 employees

Role in this company: Developed, implemented, and managed brand activation including consumer promotion, trade promotion, and online marketing for Hunt's Ketchup, Tomatoes, and Rotel among others. Worked across broad corporate network to sell-in breakthrough campaigns .

  • Board membership

    Company: Katzkin Leather, Inc.

    Position: VP of Marketing

    From: 05/01/2010

    To: 12/31/2016

  • Degrees & accreditations

    MBA, Michigan State University, BBA University of Texas

  • Success story

    Transforming Katzkin, a traditional B2B product with no branding into a bona fide consumer brand that resonates with automotive enthusiasts.

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Dear Employers, Members & Friends of GigX

 

First, we hope you and yours are as safe and well as possible, considering these unprecedented times.

Second, we wanted to make you aware of the new membership & pricing options so you can see what we've been working on for the community. You can find further information on our blog, as well as a variety of other helpful content.

Third, for employers and outplacement companies that are facing the necessity and consequences of layoffs and furloughs, we have solutions such as volume pricing to allow the inclusion of a GigX Membership in transition/service packages to ease the adjustment and provide access to the gig economy for those affected.

Finally, we are pleased to announce a new partnership with SoleVenture that will provide GigX Members with additional benefits, and opportunities for SoleVenture’s customers to increase their exposure.

Together we will persevere.

Stay strong!
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