David Giddings
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Expertise
• Amazon Selling / E-Commerce • Brand Development • Strategic & Tactical Planning • Team Leadership • Product Development -
Services
Creation of strategic marketing plans and budgets. Brand and product development for e-commerce and Amazon platforms. Leadership of marketing / cross functional teams ensuring marketing objectives are met.
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Reference
References available upon request
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Why hire me in a fractional role
Experience
Fractional role
- This is a Fractional role Vice President of Marketing
- This is a Fractional role CEO / Owner
- This is a Fractional role Marketing Executive
Strengths in this role: -Leadership of cross functional teams, agencies, and strategic partners. -Communication skills (and humility) required to listen, learn, and strive for consensus. - Bias toward action and results. - Preparing management and private equity reports.
Industry: Consumer Goods
Years of experience: 7 years
Company name: Katzkin Leather, Inc.
Company size: 500 employees
Role in this company: Led marketing transformation of company, from B2B model to B2C. -Developed new consumer pull strategy and plans. -Launched brand web, social media, and retail platforms. -Implemented sales enablement programs.
Strengths in this role: Full immersion in product development (from concept to sourcing, to manufacturing a patent pending product in 3 countries). Full immersion in what it takes to launch, market and sell a product through e-commerce sites.
Industry: Consumer Goods
Years of experience: 2 years
Company name: Haspi Products, LLC
Company size: 1 employee
Role in this company: Invented, created, and developed brands that bring innovation and enhanced performance to the marketplace. Brands are 1) KittyTwister (premium, stylish and high performing litter boxes) and 2) Keiryu Rod Co. (traditional Japanese style fly fishing).
Strengths in this role: Integrated marketing planning, budgeting, and execution. Integration with Sales and other cross functional team building.
Industry: Consumer Goods
Years of experience: 10 years
Company name: General Mills
Company size: 40,000 employees
Role in this company: Responsible for $12MM in promotion planning for top tier brands including Betty Crocker, Bisquick, and Gold Medal Flour. Member of task team that created famous Box Tops for Education program.
Company name: ConAgra
Company size: 12,600 employees
Role in this company: Developed, implemented, and managed brand activation including consumer promotion, trade promotion, and online marketing for Hunt's Ketchup, Tomatoes, and Rotel among others. Worked across broad corporate network to sell-in breakthrough campaigns .
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Board membership
Company: Katzkin Leather, Inc.
Position: VP of Marketing
From: 05/01/2010
To: 12/31/2016
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Degrees & accreditations
MBA, Michigan State University, BBA University of Texas
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Success story
Transforming Katzkin, a traditional B2B product with no branding into a bona fide consumer brand that resonates with automotive enthusiasts.
