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Gregor Ruthven
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Simpsonville, South Carolina, United States
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Assets
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Country experience:
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United States of America
Northern America
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Languages:
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English
EnglishLevel: Native
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English
Achievements
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Expertise
Digital Strategy Ecommerce Design Innovation & Rapid Prototyping SEO Digital Advertising Campaign Creation -
Services
MarTech SME: Led implementations of Shopify, Magento, IBM, Elastic Path, Drupal, and Mailchimp. Partner Selection: Led over $2.5M in deals for tech and service. Design Thinking & Strategy: Taught by Stanford d.school and Lead Engineer of Google Adwords.
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Gregor Ruthven
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Simpsonville, South Carolina, United States
-
Assets
-
Country experience:
-
United States of America
Northern America
-
-
Languages:
-
English
EnglishLevel: Native
-
English
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: MarTech SME, Design Thinking, Digital Advertising, Branding & Merchandising, Zero Based Budgeting, SEO, New Product Development
Industry Group: Consumer Goods
Industry: Retail
Years of experience: 9 years
Company name: TruGreen
Company size: 10,000 employees
Role in this company: Digital product and marketing strategy including web, mobile app, and IoT. Reported to CMO. 1 of 4 companies worldwide to participate in exclusive Google program focused on targeting and personalization.
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Degrees & accreditations
UNC Chapel Hill, B.A. Organization Behavior
Tim Draper University, Growth Hacking and Startups
Google Adwords and Maps
SPIN Selling by Huthwaite
Co.STARTERS by The Company Lab
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Success story
• Redesigned Singer.com site and improved architecture increased Q4 sales by 60% with 20% smaller ad budget. • Rebuilt all Amazon digital search and display ads and achieved average ROAS of 20:1. • Introduced a marketing tool for programmatic mail that led to ROAS of 15:1 for in-store purchases.
