Iryna Zhdanova

Roles available for:
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Fractional
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Consulting
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Contract
- Interim
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Ulm, Germany
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Country experience:
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United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Switzerland
Western Europe -
France
Western Europe -
Australia
Australia and New Zealand -
Spain
Southern Europe -
China
Eastern Asia -
South Africa
Southern Africa -
United Arab Emirates
Western Asia -
Indonesia
South-Eastern Asia -
India
Southern Asia -
Poland
Eastern Europe -
Peru
South America
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Languages:
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English,
EnglishLevel: Fluent
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Ukrainian,
UkrainianLevel: Native
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German,
GermanLevel: Proficient
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French,
FrenchLevel: Basic
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Polish
PolishLevel: Basic
-
English,
Achievements
Roles available for:
-
Fractional
-
Consulting
-
Contract
- Interim
-
Ulm, Germany
-
Country experience:
-
United States of America
Northern America -
United Kingdom of Great Britain and Northern Ireland
Northern Europe -
Switzerland
Western Europe -
France
Western Europe -
Australia
Australia and New Zealand -
Spain
Southern Europe -
China
Eastern Asia -
South Africa
Southern Africa -
United Arab Emirates
Western Asia -
Indonesia
South-Eastern Asia -
India
Southern Asia -
Poland
Eastern Europe -
Peru
South America
-
-
Languages:
-
English,
EnglishLevel: Fluent
-
Ukrainian,
UkrainianLevel: Native
-
German,
GermanLevel: Proficient
-
French,
FrenchLevel: Basic
-
Polish
PolishLevel: Basic
-
English,
Achievements
Why hire me in a fractional role
Experience
- Chief Executive Officer and President
- Senior Vice President Head of Global Business Unit
- Group Marketing Director
- Multiple Directors roles (Sales, Commercial Marketing, Deluxe Brands Portfolio)
Strengths in this role: Strategic Vision, Business Transformation & Growth Leadership, P&L, M&A & Post-integration, Innovation & Digital transformation, Governance & Compliance, AI-adoption, Organizational & Cultural Change.
Industry Group: Health
Industry: Medical Devices
Years of experience: 9 years
Company name: Rudolf Riester Group (a Halma Company)
Company size: 150 employees
Role in this company: Orchestrated valuable business transformation globally from mechanical device manufacturer to AI-powered digital healthcare provider, launching the company's first telemedicine solutions and establishing strategic partnerships with AI software leaders and OEMs. Rebuilt organizational foundation by defining new corporate purpose and values, assembling a high-performance leadership team, and restoring regulatory/commercial compliance.
Strengths in this role: Business transformation, strategic leadership, P&L management, M&A & post-integration, innovation, talent development & culture transformation
Industry Group: Health
Industry: Medical Devices
Years of experience: 9 years
Company name: Paul Hartmann AG
Company size: 11,000 employees
Role in this company: Led largest division (~30% of group turnover) with full global P&L accountability incl.6 manufacturing plants, designing and executing 2026 growth strategy. Revitalized stagnant innovation engine developing product roadmap. Led the successful acquisition and integration double-digit mln brand from a global FMCG giant. Delivered multi-million € structural profitability improvements.
Strengths in this role: Strategic vision, market analysis, deep customer & consumer understanding, strategic partnership, negotiations, team development.
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 20 years
Company name: Simple Group
Company size: 1,500 employees
Role in this company: Built integrated brand ecosystem strategy spanning parent company and affiliate businesses incl. retail, publishing house, wine school, etc. Developed strategy to address new customer segments and revenue streams across omni-channel model (retail, on-trade, e-commerce, 5,000+ corporate clients).
Strengths in this role: Strategic leadership, P&L Management, Brand and Equity building, Channels & Categories performance enhancing, market and customer analysis, negotiations, operations excellence, strategic partnerships.
Industry Group: Consumer Goods
Industry: Consumer Goods
Years of experience: 20 years
Company name: DIAGEO PLC
Company size: 10,000 employees
Role in this company: As Customer Marketing, Brand Marketing, Deluxe Marketing and On-Trade Sales Director I consistently delivered strong double-digit top and bottom-line growth for the business, transforming some of the world's most iconic brands performance, collaborating with global retail players to build strategic joined up business plans and building company's commercial capabilities at scale.
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Degrees & accreditations
Master of Business Administration
INSEAD ECR Europe Future Leadership Development Program
GAP The Complete Negotiations Course
Ken Blanchard Situations Leadership II Course
HALMA Managing Director Leadership Program
DIAGO Leadership Programme
DIAGEO Way of Brand Building
Procter & Gamble Corporate Trainer
Building Resilience in the Face of Adversity
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Success story
I led Hartmann’s largest global business unit turnaround, guiding a €700m+ P&L through a strategic repositioning from B2B to more B2C. This included building a new vision and strategy, rebuild of the innovation agenda, streamlining portfolio and geographic footprint and structural P&L improvements. I led the (largest to date) acquisition of Lindor® from P&G,which enhanced our European footprint and strengthened overall portfolio.I chaired the Team leading Company Culture transformation project.