Company name: Sims Limited

Company size: 5,000 employees

Role in this company: Selected to serve as culture architect and company spokesperson regarding company reputation, brand, business objectives, and long-term corporate strategy. Shaped and executed all aspects of corporate communications, including internal communications, public relations, marketing, crisis communications, and social media. Led global marketing communications team. Served as designated trusted advisor to executive leadership team.

Company name: ShopKeep

Company size: 500 employees

Role in this company: Selected to oversee development and execution of company’s strategic public relations program. Built relationships with technology media and influencers. Collaborated with national and international team members. Managed one direct report and external PR agency’s team of five.

Company name: Norwegian Air Shuttle

Company size: 10,000 employees

Role in this company: Recruited to create communications strategies to highlight 450+ worldwide routes. Represented airline through leadership, press briefings, conferences, panels, roundtables, and more. Organized outreach programs. Collaborated with social media influencers.

Company name: JetBlue Airways

Company size: 15,000 employees

Role in this company: Hired to oversee internal communications for 3000 crewmembers across 100 cities. Managed newsdesk, compiled position papers, and media statements. Managed and trained communications interns.

Company name: Eos Airlines

Company size: 5,000 employees

Role in this company: Réal played a vital role in marketing and promoting Eos Airlines, its routes and unique service elements, as well as drove customer acquisition and enhanced customer loyalty. She was responsible for developing and implementing comprehensive, integrated marketing communications plans that aligned with the airline’s business objectives, positioning Eos as the luxury airline of choice in the highly competitive airline industry.

Company name: Spiegel Brands

Company size: 10,000 employees

Role in this company: Réal was responsible for developing annual and seasonal public relations plans to gain earned media by proactively positioning the family of brands, products, and leadership stories to achieve coverage. Positioned the family of brands as a fashionable, affordable alternative to runway fashion through top-tier fashion outlets, partnerships, brand activations, events, and influencer relationships. Aligned business objectives to media outreach and tracked KPIs.

Company name: MSL Group

Company size: 2,000 employees

Role in this company: Réal was the senior client contact who built relationships with media, influencers and experts in the business and financial industries. Directed and led client projects and provided counsel to clients on marketing and public relations opportunities.

Company name: Pierce Mattie Public Relations

Company size: 20 employees

Role in this company: Réal was the senior client contact who managed and oversaw two teams of five ensuring client campaigns were delivered and service level agreements met. Built relationships with media, influencers and experts in the fashion and beauty industries. Directed and led client projects and provided counsel to clients on marketing, advertising and public relations opportunities. Grew existing business and worked on pitches for new business and clients.