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Tammy Sheu
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Roles available for:
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Fractional
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Consulting
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Contract
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Interim
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Hongkou Qu, Shanghai Shi, China
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Country experience:
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China
Eastern Asia
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Languages:
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Chinese,
ChineseLevel: Native
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English
EnglishLevel: Fluent
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Chinese,
Achievements
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Expertise
Strategic Leadership: Organizational Architecture, Change Management, Post-Merger Integration Digital Transformation: AI-led Growth Systems, End-to-End Business Modeling, Digital Infrastructure Sustainable Value: ESG Strategy, Social Innovation (SSV), Stakeholder Ecosystem Orchestration -
Services
Overall Management, P&L Management, Marketing Transformation, Organizational Architecture, Change Management, Post-Merger Integration
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Employees
overseen
1,200 employees
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Budget overseen
$ 150,000,000
Share
Tammy Sheu
Add to favorites
Roles available for:
-
Fractional
-
Consulting
-
Contract
-
Interim
-
Hongkou Qu, Shanghai Shi, China
-
Country experience:
-
China
Eastern Asia
-
-
Languages:
-
Chinese,
ChineseLevel: Native
-
English
EnglishLevel: Fluent
-
Chinese,
Achievements
Why hire me in a fractional role
Experience
Strengths in this role: Visionary Leadership, Strategic Sparring, Critical Thinking, Executive Coaching, Stakeholder Orchestration, Change Management, Cultural Transformation
Industry Group: Corporate
Industry: Marketing and Advertising
Years of experience: 25 years
Industry Group: High Tech
Industry: Internet
Years of experience: 4 years
Company name: dentsu Creative China
Company size: 1,200 employees
Role in this company: As COO for Creative at dentsu China, Tammy was responsible for evolving and shaping the business growth strategy to deliver on the business vision and financial targets. She evaluated the current operational model to propose changes aimed at achieving operational excellence and efficiencies. Tammy also led and inspired teams to drive ambitious, new, and more effective collaborative ways of working with clients, across lines of business, and within dentsu teams.
Company name: Isobar China Group
Company size: 600 employees
Role in this company: As the CEO of Isobar China Group, Tammy successfully enhanced Isobar’s overall digital transformation proposition and empowered the agency to be the Experience Agency of Record by delivering experiences that were idea-led, data-driven, and tech-enabled.
Company name: Tencent
Company size: 60,000 employees
Role in this company: As VP of Marketing, Tammy led the strategic architecture of Tencent’s "99 Public Welfare Day," growing it from a 2015 pilot that raised RMB 128 million into a global benchmark for digital philanthropy with RMB 18 billion+ in cumulative donations. She orchestrated a cross-sector ecosystem involving 20,000+ NGOs and 10,000+ corporations, aligning long-term social value with brand equity.
Company name: JWT China
Company size: 500 employees
Role in this company: As MD of JWT Beijing, Tammy established the agency’s core digital function and pioneered the "Brandmate" framework to drive digital transformation, while successfully leading the Microsoft APAC regional account within a complex global matrix.
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Degrees & accreditations
EMBA
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Success story
Tammy led the strategic communication architecture for Tencent’s "99 Public Welfare Day," growing it from a 2015 pilot of RMB 128 million into a global benchmark with RMB 18 billion+ in cumulative donations. Rather than designing new products, she mastered leveraging existing platform features to architect a massive cross-sector storytelling ecosystem, integrating 20,000+ NGOs and 10,000+ corporations into this framework.
