10 Principles for an Effective Brand Driven Growth Strategy
15 Aug 2024
10 Principles for an Effective Brand Driven Growth Strategy
By Rosa Zeegers, Fractional Chief Brand Officer Over my 3 decades of stewardship for some of the most iconic brands in the world, I have dealt with diverse levels of understanding and acceptance within the respective organizations regarding my conviction that the brand is the main engine to drive business’ growth. This journey led me to develop models and concepts to educate my… Read
3 Pillars to Build an Effective Growth Strategy
06 Oct 2020
3 Pillars to Build an Effective Growth Strategy
By Angelo Ponzi, FCMO & GigX Charter Member Some of the most frequent requests I get from prospective clients are, “I want a website, a sales brochure, or a social media campaign!” Understandably, they want to jump out there and generate new leads, build lists, etc. They want tactics. Unfortunately, they rarely want to spend time understanding the dynamics of the market in which… Read