By Chuck Lee, Co-founder of the GigX Fractional CxO Network

The gig economy is the modern solution for sourcing experienced leadership talent. Many independent workers struggle to stand out, as numerous fields can be highly competitive.

Here are some of the top tips for succeeding in the gig economy

• Keep it human
• Be flexible and adaptable with your skills
• Make sure you still have a brand
• Be patient with your gigs

 

1. Keep it human

This may seem like an obvious suggestion, but many people market themselves without any character or personality. Succeeding in the gig economy involves promoting your skills and demonstrating why they’re superior to your competitors. One of the best ways for independent workers to achieve this is by showcasing their personality from the very beginning. After all, first impressions still matter online.

 

2. Be flexible and adaptable with your skills

Suppose you’re entering the gig economy as a Fractional Chief Marketing Officer. Your definition might differ significantly from your potential client’s, and saying “I can’t do that” can harm an independent worker’s reputation.

Freelancing often involves fractional work and jumping from one broad topic to another. Therefore, ensure you diversify your skill set and only say no if absolutely necessary. Learning by doing is always advantageous in this complex ecosystem.

 

3. Make sure you still have a brand

Branding is essential in the gig economy because you need a way to stand out. Independent workers greatly benefit from a strong brand image, much like any business does. Identify your key skills and values, and build your brand around them.

Keeping your brand human also helps, and humor often works wonders for this. Spend time considering your image before proceeding further, as it will be crucial for standing out

 

4. Be patient with your gigs

Success rarely comes instantly in any industry and requires continuous hard work in the gig economy.

While this path isn’t for everyone, success as an independent fractional CxO involves being patient, maintaining consistent quality, and building a strong, loyal customer base. Your gig might take months to become successful, but this is part of the industry. As long as you stay true to your image and deliver quality work, success will follow.

Achieving success in the gig economy can take time and demands a strong image and commitment to your field. However, once you establish a steady stream of contracts, engaging in the gig economy can be one of the most rewarding ventures you can pursue

 

Ready to form your winning team and hire a veteran fractional leader? Search the GigX Network (it’s free!). Find fractional CxOs who want to leverage their professional experiences and skills to help your company get more wins.

Ready to join a business that needs your specific skill set and lead a team to victory as a fractional leader? Join GigX and create a Network profile.

Already a GigX member? Thanks for suiting up and engaging in the gig economy. We’d love to hear your story about how you're redefining success as an independent leader. Please email us your story.