13
Feb
2025
By Angelo Ponzi, Fractional CMO, The Ponzi Group
Creating a global brand and messaging strategy makes good business sense. When executed correctly, it can dramatically expand your consumer base and boost your bottom line. Even if your brand is currently limited to a local or regional market, it’s never too soon to start thinking globally. A brand’s image or reputation can quickly… Read
24
Oct
2024
Growing a startup to its full potential is among the most challenging feats in business. According to smallbiztrends.com, 82 percent of businesses fail due to cash flow problems. This can be daunting for small businesses, as many CEOs juggle multiple roles to ensure all necessary tasks are completed. Navigating financial and operational challenges requires strong, experienced leaders… Read
25
Jul
2024
By Chuck Lee, Co-founder of the GigX Fractional CxO Network
I attended a business conference in the mid-'90s where Roberto Goizueta, the Chairman and CEO of the Coca-Cola Company, was the keynote speaker. At that time, Goizueta was a rock star, transforming the company into one of the most celebrated global brands with unprecedented shareholder value.
Approaching the podium, Goizueta… Read
