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By Doug Pick, Fractional CEO, CSO, CBO
As a seasoned consumer product CEO and recognized leader in the niche of ear plugs, I’ve enjoyed partnering with buyers of the nation’s largest retailers. The game of retail distribution is complicated, competitive and constantly changing. In order to succeed, one must understand the wants, needs and nuances of each player. Below are examples of… Read
By Jeremiah Wanzell, Fractional CGO & CRO
There are so many DTC (direct to consumer) brands today that there are literally thousands of them. This explosion of brands is enabled because the barrier to entry is an absolute minimum. You no longer need a software development team to code your website or app to sell your products; nope, all you need is a Shopify account and you’re up… Read
By Tony Boobier, internationally recognized expert on data, analytics and AI
It is never too soon, or too late, to start to prepare yourself for the Gig Economy. Executives should recognize the changing nature of work, especially as a result of technology changes. Through careful planning and constant effort, they can ensure that they are best placed to lend their experience, impartial… Read
By Angelo Ponzi, Fractional CMO, The Ponzi Group
Creating a global brand and messaging strategy makes good business sense. Done right, it has the potential to dramatically expand your consumer base—not to mention your bottom line. Even if your brand is currently limited to the local or regional scene, it’s never too soon to start thinking globally. A brand’s image or reputation is only… Read
By Chuck Lee, Co-founder of the GigX Fractional CxO Network
I attended a business conference in the mid '90s whose keynote speaker was Roberto Goizueta, the Chairman and CEO of the Coca-Cola Company. At that time, Goizueta was a rock star, having built the company into one of the most celebrated global brands with unprecedented shareholder value.
As he approached the podium, Goizueta… Read
By Epi Ludvik, Founder & CEO of Crowdsourcing Week and BOLD Awards
We are at the beginning of a period of exponential growth through harnessing human intellect with intelligent technology. The pace of change is often said to get faster and faster, the increase in the world’s collective knowledge is certainly growing faster and faster. Not only is more information available than… Read
By Kevin Krusiewicz, Founder & Virtual Chief Marketing Officer of Marketing Trail Guide
When it comes to growing a small-to-medium-size business, most everyone agrees that marketing is crucial. Yet with all the options, it can be difficult for business owners to put together the right marketing mix to get the best results.
Many wonder, “Should I hire fractional or full-time… Read
By Angelo Ponzi, FCMO & GigX Charter Member
Some of the most frequent requests I get from prospective clients are, “I want a website, a sales brochure, or a social media campaign!” Understandably, they want to jump out there and generate new leads, build lists, etc. They want tactics.
Unfortunately, they rarely want to spend time understanding the dynamics of the market in which… Read
By Charn Pennewaert, GigX Charter Member FCMO
When you think of a successful business leader, some attributes that may come to mind are resilient, collaborative, resourceful, patient, controlled and giving among other positive characteristics. However, most people don’t know how much these qualities relate to Aikido.
Aikido is the art of the Samurai who waits patiently, full of… Read
By Chuck Lee, Co-founder of GigX
Are you fishing or catching?
Ask any number of fishermen what the secret is to catching fish, and you will receive a diverse range of answers. They probably start with, “Well, it depends…”
That’s because being successful in bringing in fish requires having a constant eye out for change. A return trip out to a favorite spot that once produced a record… Read