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By Angelo Ponzi, FCMO & GigX Charter Member
Some of the most frequent requests I get from prospective clients are, “I want a website, a sales brochure, or a social media campaign!” Understandably, they want to jump out there and generate new leads, build lists, etc. They want tactics.
Unfortunately, they rarely want to spend time understanding the dynamics of the market in which… Read
By Charn Pennewaert, GigX Charter Member FCMO
When you think of a successful business leader, some attributes that may come to mind are resilient, collaborative, resourceful, patient, controlled and giving among other positive characteristics. However, most people don’t know how much these qualities relate to Aikido.
Aikido is the art of the Samurai who waits patiently, full of… Read
By Chuck Lee, Co-founder of GigX
Are you fishing or catching?
Ask any number of fishermen what the secret is to catching fish, and you will receive a diverse range of answers. They probably start with, “Well, it depends…”
That’s because being successful in bringing in fish requires having a constant eye out for change. A return trip out to a favorite spot that once produced a record… Read
Dear GigX Members and Friends,
During these difficult times, the GigX team has been working to adapt the GigX membership model to be accessible to a greater number of people. Our hope is that new and existing members will find a membership level that suits each person’s needs and helps position them for success, both now and long into the future.
In pursuit of this goal, we are… Read
GigX Charter Member Angelo Ponzi interviews our very own Matt Spooner, GigX’s Fractional Chief Business Development Officer, about what it is to be a fractional executive, his role on the GigX team, and how GigX is revolutionizing the fractional workforce and gig economy.
Angelo: Now, before we start, I want to read this from your LinkedIn page. I think it puts things in perspective. "… Read
By Kevin Krusiewicz, Founder & Virtual Chief Marketing Officer of Marketing Trail Guide
When it comes to growing a small-to-medium-size business, most everyone agrees that marketing is crucial. Yet with all the options, it can be difficult for business owners to put together the right marketing mix to get the best results. Many wonder, “Should I hire fractional or full-time workers… Read
I attended a business conference in the mid '90s whose keynote speaker was Roberto Goizueta, the Chairman and CEO of the Coca-Cola Company. At that time, Goizueta was a rock star, having built the company into one of the most celebrated global brands with unprecedented shareholder value.
As he approached the podium, Goizueta reached into his pocket. The video zoomed in as he held out… Read
By Angelo Ponzi, Fractional CMO, The Ponzi Group
Creating a global brand and messaging strategy makes good business sense. Done right, it has the potential to dramatically expand your consumer base—not to mention your bottom line. Even if your brand is currently limited to the local or regional scene, it’s never too soon to start thinking globally. A brand’s image or reputation is only… Read